I think that the difference here is that for Aikar, that is multiple parts of the site. Plus, the "Flavor Text" is very different.
Those two links to the same base site on your screenshots are also different, and link to different articles/pages/whatever.
I was one some website that had click-bait advertisements at the bottom of their article, but I couldn't find any interesting English ones... the last one had an interesting title, though. To the left of the more cliché "Here's How Much Kylie Jenner Really Makes", there was a click-bait title that was new to me: "Iran".
I mean... with all the recent developments regarding the nuclear deal and Israel missile striking Iranians in Syria, I kinda see it. But... just 'Iran'? That's more vague than Tumblr poetry.
LOL. I mean, if it's very legit then it's technically not but it doesn't seem like they know what they're doing if they say "Thank To This App" and they capitalize everything.
My friend PayBack_TY pointed out that there's a link between the smartphone on the photo and the word 'app'.