Disclaimer: This is a rant guys but please note that its not directed against specific individuals, in-game companies and/or organizations and not even towards the staff (which seems to be a hip thing to do as of late ). However, I will admit that recent events have triggered me to write this up.There are players who run shops, and there are some pretty cool shops present. However, sometimes it can happen when another player really needs a certain item (for example for building, stuff like hardened clay) and desperately tries to find everything he can. Including from that one particular shop of which its owner didn't like to be bought out. As such: the player is banned from the residence.Then there are players who run organizations. They actually try to get more players involved and try to set things up where more players help them achieve the same goal; usually earning rupees. And here we sometimes see the same behavior: "I'm not going to help that guy, I don't like him".Now... It's all fair game because lets not forget that in the end all of this is a game in the first place. However... Some of you guys are really trying hard to mimic the real world. Pretending to run real world companies which have staff and employee's and such. Penthouse offices, storage facilities, shops, the works. I've seen some of those (impressive!) set ups.So...Let me tell you something about real world companies...I'd like to start with:De klant is koning.Oka sama wa, kami sama desu.(I hope I got this right, I can only really pronounce it).The customer is king.and/or: The customer is always right.Three different areas across all parts of the globe where the same golden rule exists: the customer has a very important role in your company. Without customers you wouldn't be making money, as such you'd better treat them right.Another golden rule about running a company is:Some things are strictly business, whereas others are personal; business comes first.Let's dive into these things a bit more....The customer is always rightRunning a business isn't only about helping customers and then getting paid for it. It's also about keeping your customers happy. Why? Simple: A happy customer is more inclined to come back to your company again and spend more money, whereas an unhappy customer might never want to deal with you again.Worse yet: A happy customer will take your business for granted. He's pleased with your services, he knows he can rely on you and as such your company becomes second nature to him. He won't complain about you, he probably won't praise you but he will come back the moment he needs you.An unhappy customer on the other hand is different. He will most likely feel wronged, treated unfairly and will feel the urge to spread the word amongst all his friends to show exactly what kind of a rotten business you have.And yes, I know what some of you might be thinking but trust me: this is a proven fact, this is what you'll learn the very moment you're going to study on how to set up and run a business. It's a given, human nature.SO one of the most important things in running a real company is to make sure that you keep your customers happy. Even if you have some bad news to share with them it's important that you bring it as gently as possible."Sorry, can't help you with that, goodbye. Next!"vs."Sorry, we can't help you with that. But maybe you could try the store across the street? Next customer please!".Response 1 is a sure way to tick of your customer in a way where they probably won't be coming back, response two on the other hand is much more likely to get him to come back. After all: even though you can't help him you're still trying to as best as you can. That's good service!And honestly... it doesn't matter if we're talking about a simple grocery store or an IT firm. These (unwritten) rules exist, and if you want to make a living then you'd better acknowledge & live by them.Business before pleasure: don't make it personal!Now, this is a tough one. One which some people simply cannot handle. And even if you think you can then it's usually still a rough ride.Put shortly: your business interests comes first, and you always need to keep that in mind. And when your business is in play then that pesky rule about "the customer is always right" also automatically surfaces.What this means is that you may come into contact with people you might not like, not at all. But those people are still customers, and those are the kinds of people to keep happy. You may not like them, but you still got to respect them. So unless these people violate any specific rules then the most important thing to do is to put aside any personal bias or disdain you might have and conduct your business as usual.Of course, optionally, you could try to steer them away if you really want to (though this could hurt your business, less customers means less income) but only as long as you try to keep 'm happy.There are rulesThis is also a very important part. There are rules to play by and if you ignore those rules then youmight find yourself in a whole heap of trouble. When a customer pays you then you'd better deliver the goods or service he expects from you, otherwise you risk losing him because he might want to conduct his business somewhere else.Or worse...If he feels that you treated him unfairly, or maybe even tricked or swindled him then rest assure that he could bring law enforcement into play. And that can destroy your reputation really quick.A real world example...Now, I'm not going to talk in-depth about my personal nor business issues here but let me share some vague yet real examples. For those unaware I actually do run a small IT company "for real". One man operation though I sometimes also hire help whenever I need to take on something which is simply too big for one person.Main activities are systems administration for some companies (read: helping them to keep their servers running and make sure they stay in good health), telephone support (read: waiting for someone to call with a question or problem, then trying to help them out best as possible), software development and website hosting / domain registration (though the latter is not something I try to expand on. Need a domain? Then there are much better options).And yes: sometimes what you see on TV is true. There are moments when I look out the window, see a nice warm sunny day and think to myself: "Meh, I don't feel like working today, I'm off!". The good life, right?But just because I run my own stuff doesn't mean I get to do whatever I like. If I pull such a stunt while I know that I'm expected to run telephone support for the coming 5 hours then trust me that I will run into some serious problems the very moment someone tries to call me and I can't help them out.Cellphone you say? Yeah, that's going to work great: "Sorry, I can't look up your details right now but could I call you back tomorrow?". Thing is: they pay me because I can help them out during odd times (odd times for them, timezones FTW). They also pay me for a short response time, "calling you back tomorrow" is not an option.Remember what I said about business and personal stuff?There are some people who I'd rather not talk to. If I can keep their support calls to 1 minute or less then I'm a happy man. But honestly: I can't simply say "yes, k, bye!" and hang up. Business comes first.And there are also rules involved. A SLA to be precise: A Service Level Agreement. Basically a contract in which the other company and mine have decided on how to run our business. What they can expect from me and what I can expect from them. But the moment when we don't honor our agreement then trust me that there will be (legal) hell to pay. And "I just don't like that guy" is not a valid nor acceptable excuse.Remember my comment about happy customers? It doesn't matter if you're dealing with people who come to visit a shop or with other companies. Even when dealing with other companies the golden rule of "the customer is always right" still applies. A company usually does business with other companies, and if you're on their good side then there are always chances that you might come into contact with others thanks to them.So yeah...ConclusionYou want to play business? You want to run a REAL company? Then think about this story the very moment you discover that someone bought all your stuff, preferably before you hit /res pset <name> move f and reconsider.And try to remember this when you pretend to run a business and operate on behalf of that business, then suddenly try to cut ties with someone because "you don't like them".In the real world... That's not how we do business.