Does the American working-class collectively wield more power than a multinational corporation?Is it possible to make a company to act in the best interest of its customers, instead of its bottom line?I had a thought this evening, one I wanted to immediately dismiss as "too crazy to work." The premise is basically this: when you buy stock in a company, you effectively own a piece of that company. Control enough stock, and you control the company.*Up to a point, anyway. There are federal and state regulatory laws, corporate bylaws, and other provisions to consider - shareholders don't wield absolute power.Generally speaking, publicly-traded corporations are all about shareholder value. In fact, a few of those laws and provisions are there specifically to ensure companies act in the best interest of shareholders. But let's imagine for a moment that the shareholders are the general public - the customers of that company.The thousands - even millions - of gamers who bought the latest EA or Activision game.The millions of family households beholden to Comcast for their TV/internet.The tens-of-millions viewing the world through their (Samsung / Apple) smartphone.What if enough of those customers demanded change from the company? I'm sure most of us have heard the phrase "vote with your wallet," and to some degree it does ring true. But there are plenty of situations where "not buying" something either isn't an option (cable monopolies), or sends the wrong message ("That last game sold poorly because it had a female antagonist! MOAR GRIZZLED WHITE DUDES!"). What if those customers instead collective bought control of the company and made their voices heard?Probably too crazy to happen - good luck getting five people to agree on something, let alone five million, right? Yet I can't help feeling like there's something to this. Some inkling of an idea that people at large could actually stand up to Corporate America and demand change - and for once, make the fat cats listen.