In my opinion I think that EMC should give you a promo on your B-Day on the server. For example, if I have been on for 365 days I could do /promo B-Day and you can claim some pre-made cheesy EMC item. Since the game is linked to the site the B-Day promo should be claimable for 24 hours starting at midnight in his or her time-zone. If that is too much of a hassle it would just be in the eastern time zone. The item would be a cake with the title being Happy Birthday and the lore being From EMC!