I mean it's only a domain name choice, not a huge deal, and I think empire.us is great because it's shorter, but here are many disadvantages that may have not been considered:- The name alienates non-American players, as it is a national extension (.us).- The name doesn't contain 'minecraft', meaning:--> There is no direct association to the game. Some number of people who see the URL will not associate it as Minecraft.--> Worse search engine optimization. Having a major keyword (minecraft) in the URL means a great deal to be found with the major search engines.- A small number of visitors may forget the .us and try to visit empire.com- As with any change of brnading, a number of people can confuse whether the two are the same, and a certain degree of unity is lost.You can also see from Alexa, that your players still heavily prefer the 'old' domain:- http://www.alexa.com/siteinfo/empireminecraft.com- http://www.alexa.com/siteinfo/empire.usIt's true that some number of visitors will manually type the domain and be inconvenienced by the longer name, however I believe the majority of visits to your site are referrals from search engines, top listings, or links on the web, as well as bookmarks. In addition, most modern browsers fill in the domain anyways. For example, I usually get to the site by only typing 'emp' and the rest is filled in for me when I hit enter.Just some food for thought.