I've found that the supporter upgrades page violates a lot of design principles and is overly confusing. I feel that this may be contributing to a lower conversion rate, and ultimately less income for the empire.Please take a look at the page and consider the following principles:1) Number of unique features and content areas on each page should be limited to reduce clutter and make it clear where the visitor should go. If there are more than 3 individual main features on a page, they should be organized into sub-pages or a decision tree of some kind.2) Benefits to end users should be listed before costs in all cases. Visitors are more concerned with what they get out of something. In sales, one always builds value before attempting to make the sale. If you start with a price, you may lose the reader before you get to mention the benefits.3) Information should be presented in the order visitors need it. Legal and technical information such as who processes payments, Starlis, etc... will not be needed until after the visitor has decided they are interested in making the purchase. It doesn't make sense to open with it.4) Play with the layout and work on the contrast, repetition, alignment, and proximity of elements to make something that looks more visually appealing. Attempt to align different parts of the page, and ensure that elements related are near each other.Hopefully based on these principles that page can be improved and more revenue will be generated.