yes emc.gs is a url shortener. youll notice youtube videos and livestreams say "discover more @ emc.gs" - so person types in that url, and learns about EMC. That page is designed to put key information in front of them to grab their interest to play.
We link to lp.emc.gs a lot, but thats harder to mess up (as you your self typed I P instead of L P above). so we wanted even shorter and hard to mess up URL.
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